At the Design Forum in Ljubljana (20 years of the Month of design Slovenia) organized by the Zavod BIG, Gašper Puhan, the CEO of GeoEnergetika preseneted the meaning of the design; how it empowers the development and progress of the brand, how the company intertwines it into the development of new products and how it develops the brand.
In his lecture entitled "Designer versus Investor", he talked about the importance of sustainable design as an opportunity to differentiate from the multitude of providers (other brands) on the market. According to him, the definition includes many limitations, opportunities and responsibilities.
As part of the lecture, he presented the case study of the new (awarded) street luminaire NEXT development, that is characterized by innovation, effectiveness, expressiveness and style. Minimalistic esthetics – a continuation of our studies in minimalistic shapes for modern urban environments. With attention to detail in the stages of planning and manufacturing we have designed a luminaire that is not only technically innovative, smart-ready, and durable, but also complements the aesthetics of its local environment.
Technical details coming soon.
Foto: Zavod BIG
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